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Fro-Yo Fallacy

continued (page 2 of 2)

The answer? Thirty grams per Original flavor size small (150 grams) serving. And that 30 grams equals roughly 7 teaspoons of pure granulated sugar.

Red Mango weighs in at just under 27 grams per Original flavor size small (130 grams) serving. And at the high end of “guilt-free” indulgence, a size small (243.8 grams) serving of Golden Vanilla flavor TCBY will set you back 36.5 grams of sugar. All of these servings are 250 calories or less.

The perception should therefore not be that frozen yogurt is healthy, but rather that it's healthier. And even then, the question remains — healthier than what?

Options for just how far 30 grams of sugar can get you include two entire Snickers Ice Cream Bars or one-and-a-half Twinkies or two cups of Frosted Flakes cereal or a small cup of Original flavor Pinkberry frozen yogurt, toppings not included.

Pinkberry even loses the sugar war to a same size serving of Ben & Jerry's Vanilla Ice Cream. And at least the fat content in a scoop of vanilla ice cream will keep you satisfied longer, making you less likely to indulge in a second serving of something deemed “healthier,” but far less fulfilling.

All this time, the sugar content of frozen yogurt has slipped under the radar while companies champion the health benefits of probiotics and push low calorie, low fat claims into the spotlight.

Consumers either get duped, or buy in to the claims out of denial. Countless low calorie, low fat, small-sized servings later and we arrive at our current state of national health: an obesity epidemic topped off with sugar-fueled diagnoses of diabetes.

To the informed consumer, dessert becomes a judgment call between low fat and high sugar, or full fat and average sugar. And most nutritionists and health professionals would agree: fat, for once, isn't the bad guy.

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