The Culinary Impact of the 1964 World’s Fair

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Although brands like Hershey’s and Miller aren’t lacking in name recognition these days, their diminished presence at the 1964 World’s Fair mirrored a greater cultural culinary shift. It served as a harbinger of America’s appetite for everything from takeout Thai and frozen saag paneer dinners to fleets of multiethnic food trucks and the “fast casual” approach of even the country’s best restaurants. In doing so, the 1964 World’s Fair unintentionally illuminated the growing pantry of global flavors that would eventually propel our palates and our style of cooking into the next century.

Casey Barber is the editor of Good. Food. Stories. and a freelance writer and recipe developer who last wrote about regional snack foods for Gourmet Live.

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